Strategy · Marketing operations · Digital delivery
I’m Henry Emuwawon. I connect marketing strategy, technology and delivery to improve performance. With 17+ years of experience, my work spans customer acquisition, CRM and automation, analytics and digital experiences.
henry.emuwawon@gmail.com LinkedIn ↗
London, United Kingdom · British citizen · Right to work in the UK
Acquisition, SEO, campaigns and conversion.
CRM, automation, governance and measurement.
Websites, customer journeys and cross-functional delivery.
Selected impact & case studies
Customer acquisition, marketing efficiency and digital delivery, with examples of my contribution across each.
01 / Digital marketing · MBU Capital
The focus
Improve customer acquisition and the property enquiry journey.
My contribution
Led website redesign and optimisation, bringing SEO, paid media, email and customer-journey improvements together. Introduced virtual viewing and online booking, coordinating stakeholders and development partners through delivery.
74% more leads and 255% more website traffic in 12 months, with 16% lower digital marketing expenditure.
02 / Marketing operations · Third Bridge
The focus
Improve enquiry handling, marketing processes and performance visibility.
My contribution
Worked on website-to-CRM routing, HubSpot lifecycle and source governance, data-quality processes and reporting. Investigated HubSpot and Salesforce reporting differences alongside revenue operations.
Approximately 30% less manual reporting effort within one quarter, alongside clearer enquiry and CRM processes.
03 / Digital delivery · Greystar
The focus
Coordinate digital operations across 15+ markets and 100+ web properties.
My contribution
Owned enhancement priorities and translated business requirements into technical briefs. Coordinated regional teams and agencies, improving publishing governance, QA/UAT and release processes.
25% reduction in digital-update turnaround time.
Marketing operations in practice / Third Bridge
A practical example of my work across website forms, HubSpot governance and Salesforce reporting.
Worked on enquiry categories, trial requests, lead-source tracking and autoresponders so different enquiry types could follow an appropriate route. Trial and contact workflows supported MQL classification.
Worked on lifecycle stages, source fields, workflow naming conventions, country normalisation and unsubscribe tracking. Supported email-data quality checks using ZeroBounce.
Investigated a difference between HubSpot trial counts and Salesforce reporting, identifying sync timing as the cause. Built Looker Studio dashboards to make digital performance easier to review.
The operational value: clearer enquiry handling, more consistent CRM processes and a better understanding of how reporting reflected the lead journey.
My contribution: workflow and process improvements, reporting investigation and coordination with revenue operations and marketing stakeholders.
How I work
I’m comfortable discussing the business objective and working through the technical detail needed to deliver it.
I bring marketing, design, development and commercial teams together around clear priorities. My work spans digital strategy and acquisition, CRM and email workflows, analytics, website roadmaps and customer-journey improvements.
Across global organisations and smaller teams, I focus on making digital work easier to manage and its results easier to understand.
Where I can help
Strategy / Growth / Optimisation
I connect acquisition, website experience and measurement, working with teams and agencies to improve how customers discover and engage with a business.
Career overview
Digital Marketing Consultant · Volunteer
Website optimisation, Mailchimp campaigns, CRM and nurture workflows, supporting awareness, enquiries and future enrolment.
Senior Digital Marketing Manager
Website visibility, SEO strategy, campaign measurement and reporting, working with marketing, revenue operations and web teams.
Digital Operations Manager, Global · Previously Digital Marketing Manager
Multi-market website strategy, CMS workflows, governance and digital delivery across 100+ web properties.
Digital Marketing Manager
Property website redesign, digital acquisition and customer-journey optimisation, including virtual viewing and online booking.
Earlier roles: Lead Digital Designer at AVZones Lotronics (2015–2016); Country Online Marketing Manager at Wakanow (2011–2013); digital marketing and regional webmaster roles at British Council (2007–2011).
Tools & foundations
Platform experience across website operations, CRM processes and reporting, with technical delivery coordinated across teams and agency partners.
WordPress · Sitecore · Kontent.ai · Drupal · Magento
HTML · CSS · JavaScript · PHP · MySQL
HubSpot · Salesforce · Mailchimp · Microsoft Dynamics
Segmentation · Nurture journeys · Consent management
GA4 · GTM · Search Console · Adobe Analytics · Looker Studio · Power BI
SEO · CRO · A/B testing
Jira · Trello · Asana · Figma
Requirements · Roadmaps · QA/UAT · Release management
Education: B.Tech, Physics Electronics, FUTA.
Completed training and certifications: APM Project Management (2008) · Master CIW Designer (2010) · HubSpot Email Marketing (2020) · Google Digital Garage (2019)
For recruiters & hiring managers
Choose the version that fits your vacancy. Each CV presents the same career through a different area of expertise.
Digital strategy, demand generation, SEO, CRO and cross-functional leadership.
Download PDF ↓HIRING A MARKETING OPERATIONS MANAGER?CRM workflows, marketing automation, reporting and process governance.
Download PDF ↓HIRING A WEBSITE OR CMS MANAGER?Website roadmaps, CMS governance, publishing, SEO and optimisation.
Download PDF ↓HIRING A DIGITAL PROJECT MANAGER?Web delivery, agile coordination, UX, QA/UAT and stakeholder management.
Download PDF ↓Let’s start a conversation
Share the role and what your team needs. I’d be happy to discuss how my experience fits.